Expanding Your Customer Base
5 Design Tips That Will Help Reduce Your Bounce Rate
Jorge Medina
Your bounce rate is how long a visitor spends on your website before they leave. You want your bounce rate to be as low as possible, as that indicates people are spending time looking through various pages on your website. There are web design tips that you can employ that can help to reduce your bounce rate.
Design Tip #1: Get Rid of Clutter for Faster Load Times
Most people don't have the patience to sit and wait for a site to open for a minute that they have never visited before. If it takes too long for your site to load, people are not going to wait to see what you have to offer.
There are a few design tips you can use to ensure your site is loading quickly. First, you can make image files smaller, so they take up less bandwidth without compromising image quality. Next, don't go overboard with plugins. Deactivate or remove any plugins you don't completely need. They can really slow down your site. You should also minefield your website code, which is a process that gets rid of all unnecessary characters in your website code.
Design Tip #2: Use the Right Colors
Second, you need to make sure that your website is easy to use. Many websites use black letters on a white background because it is a simple way to ensure that your site is readable. However, this set-up is not that interesting.
If you want to use a colored background, make sure that the color you choose for the text is readable. Don't just depend on your own eyes; get a few other people to check things out as well.
Design Tip #3: Incorporate White Space
Make sure you are not filling up every little bit of space on the page with objects. Instead, you need to make sure you are incorporating white space into your design. White space makes your website more readable and helps users more easily navigate and find information.
If your site has too many graphics, videos, and advertisements over it and it is hard for people to find what they are looking for, they are not going to stick around. Sometimes, simpler really is better.
Design Tip #4: Keep Navigation Simple
Make sure it is easy for people to navigate your website. You should have a website menu bar that runs horizontally across the top of each page. You should have an informative footer that includes links to pages such as your contact us page, about us page, and privacy page.
Design Tip #5: Use High-Quality Images
Finally, make sure you are using high-quality images on your blog. Don't use low-resolution or blurry images. There are lots of stock photographer websites you can use to get high-quality images.
When it comes to reducing your bounce rate, improving your website design can really help with this task. Getting rid of clutter in order to speed up your website, using the right colors, incorporating white space, keeping the navigation simple, and using high-quality images are all web design steps you can implement that will help lower the bounce rate of your website.
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Over three years ago, I impulsively quit my job in order to start my own business. I was tired of working for other people who didn’t always have my best interests in mind when making executive decisions. After launching my home-based business, I set up my first social media page. I was amazed at how quickly new businesses could expand their customer bases through social media outlets. I was also astonished at how easy developing a page on a social media site was. On this blog, I hope you will discover smart tips to enhance your business through social media outlets. Enjoy!