Expanding Your Customer Base

3 Reasons Marketers Need To Use An Omnichannel Engagement Platform

14 July 2021

Jorge Medina

In today's marketing world, customer expectations have changed drastically. It's no longer enough to promote a product or service through one or two channels like before. Customers research products through various online platforms before making a final buying decision. So to be on top of the game, you need to use an omnichannel engagement platform. Here's why.

Customer Service Platform.

Marketing is about serving customer's interests. The more a company can offer its customers and prospects, the better it will compete. With one online platform for all channels, it's easy to answer questions or respond in real-time to any issue that may arise.

Additionally, utilizing an omnichannel engagement platform for your marketing efforts can help you to increase the number of interactions and conversions that happen through each channel. It will also enable you to optimize content to fit your customer's needs.

Driving Traffic Through Incentives

Driving traffic to a website is important for any business. The emergence of social media has even made it easier than ever before to drive traffic from one's own personal networks and engage with prospects. Using an omnichannel engagement platform can help you achieve these goals because it offers different incentives on various channels that tap into the needs of an audience.

Some incentives that you can tap into using this channel include discount codes or a chance to win something in return for the opt-in. You can also ask your existing customers to share your platform with an audience likely to convert in exchange for discounts. This way, you'll drive traffic and increase customer loyalty.

Tracking Conversion Rates

Due to ever-increasing competition and ad blocking, marketers need an omnichannel engagement platform to track their conversion rates. Through this platform, you can track conversion rates across channels such as email, web pages, or social media posts. And through its data analytics tool, you can identify which channel is most effective for you.

With this data, you can target specific audiences on a particular channel with greater efficiency and effectiveness than before. For instance, if it becomes clear from analytics that one of the social media platforms converts better, you can adjust your strategy accordingly by focusing more attention there. You can also adjust how often you push other types of content out onto their feeds.

A robust omnichannel engagement platform can also allow you to track individual sales processes. That's because it outlines the steps in the purchase process and what leads to them. It uses data from phone calls, abandoned carts, backlinks, and social media sites to establish engagement.

If you're a marketer, you should fully embrace the omnichannel engagement platform. This platform will help you reach a wider audience through various channels and track your engagement rates effectively.

For more information, contact a company like Irio.

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